Cazoo, the UK’s leading online car retailer, which makes buying your next car as simple and seamless as purchasing any other product online, has today announced a partnership with Arena Racing Company (‘ARC’) to become the headline sponsor of the World’s oldest Classic, the St Leger Stakes.
This new partnership will give Cazoo exclusive naming rights for the four-day festival along with multiple races which will be broadcast live on both ITV Racing and Sky Sports Racing and will include significant on course brand exposure.
The Cazoo St Leger Festival will take place at Doncaster Racecourse from Wednesday 8 September 2021 with the feature Cazoo St Leger Stakes on Saturday 11 September. The deal also includes year- round prominent branding for Cazoo across the full portfolio of 16 ARC racecourses.
Cazoo is pioneering the shift to online car buying in Europe and since being founded in 2018, has sold over 20,000 cars to consumers across the UK who have embraced the selection, transparency and convenience of buying quality used cars entirely online.
Cazoo owns and reconditions all its cars before offering them for sale for either delivery or collection in as little as 72 hours. Already the leading online car retailer in the UK, Cazoo is also Europe’s leading car subscription player with over 6,000 subscribers across the UK, France and Germany.
Cazoo has recently become one of the UK’s most active sports sponsors with an impressive portfolio of partnerships that now includes two Premier League football teams, The Hundred cricket, the EFL, the Rugby League World Cup, the Derby and the World Snooker Tour.
Alex Chesterman OBE, Founder & CEO of Cazoo said, “We are delighted to partner with ARC on the new Cazoo St Leger Festival, home to the World’s oldest Classic. This deal will enhance our brand awareness with racing fans up and down the country and we look forward to engaging with them and introducing them to the best car buying experience in the UK.”
Martin Cruddace, Chief Executive of Arena Racing Company, said, “We are delighted to welcome Cazoo as our new partner for the Cazoo St Leger Festival and, of course, the feature race itself. As an innovative and growing brand, they are a fantastic fit for what is an incredibly popular and important meeting in the race calendar.
“In addition, this partnership represents a comprehensive blend of our feature meeting, the Cazoo St Leger Festival, with further activation across our estate of racecourses over the summer, including over 350 races. We are confident that this will be a major benefit to Cazoo’s marketing plans and aspirations to grow their presence in the market.”