Arena Racing Company is made up of the following sixteen racecourses: Bath, Brighton, Chepstow, Doncaster, Ffos Las, Fontwell Park, Great Yarmouth, Hereford, Lingfield Park, Newcastle, Royal Windsor, Sedgefield, Southwell, Uttoxeter, Wolverhampton and Worcester. ARC also operates Newcastle and Sunderland Greyhound Stadia, Parklands Golf Course, a hotel at Wolverhampton Racecourse, a 4* Marriott Hotel and Country Club, spa resort and golf course at Lingfield Parka Hilton Hotel at Doncaster and The Border Minstrel public house at Newcastle Racecourse in the grounds of Gosforth Park.
We collect information from visitors to our websites using:
We also collect your details when you email us with an enquiry. We also collect information about the transactions you undertake through this site; however, this does not include details of payment cards used. In addition to the above, we collect information about your visit to our website. Please see our Cookies page for more details.
We will send you marketing messages through various channels (such as email, text or direct mail) about us and our events and fixtures. We will do this when you have provided us with your consent to use your information for internal marketing purposes. You can remove your consent and opt out at any time.
If you have not purchased from us but have confirmed that you would like to hear about offers, products and services, we will use your details to contact you with marketing information.
If you have confirmed you would like to hear from third parties that we work closely with, then we will share your details with our third parties so they can contact you about their products and services.
You have the right to withdraw your consent at any time and we will cease sending you marketing messages. We will still send you services messages such as booking confirmations, abandonment emails and updates making you aware of changes to our privacy and cookies policy.
When we use your personal information for any other purpose described in this policy, we will rely on a legal condition known as ‘legitimate interests’. It is our legitimate interest to collect and utilise your personal data to effectively manage our business and improve our services.
In order for us to do this, we have to carry out a ‘balancing test’ of our interests in using your personal data (improving our services and contacting you about our events and products), against the interests you have as an individual and the rights you have under data protection laws (such as not having your data sold to third party marketing companies without your knowledge, or not store your personal data in insecure or unstable countries or regions).
Performance of a Contract
When you make a transaction with us, this forms a contract between Arena Racing Company and yourself. In order for us to fulfil our obligations under this contract we will need to collect and process your personal data. Failure to provide us with accurate personal or financial data or objecting to this type of processing may result in us being unable to provide goods/services to you.
If you have any questions regarding our legal bases of processing, please email firstname.lastname@example.org.
We may disclose your personal information to any member of our Group, which means our subsidiaries, our ultimate holding company and its subsidiaries, as defined in section 1159 of the UK Companies Act 2006 (our "Group").
Our Group of companies consists of; Bath Racecourse, Brighton Racecourse, Chepstow Racecourse, Doncaster Racecourse, Ffos Las Racecourse, Fontwell Park Racecourse, Great Yarmouth Racecourse, Hereford Racecourse, Lingfield Park Racecourse, Newcastle Racecourse, Sedgefield Racecourse, Southwell Racecourse, Royal Windsor Racecourse, Uttoxeter Racecourse, Wolverhampton Racecourse, Worcester racecourse; Newcastle and Sunderland Greyhound Stadia, Parklands Golf Course, a hotel at Wolverhampton Racecourse, a 4* Marriott Hotel and Country Club, spa resort and golf course at Lingfield Park, a Hilton Hotel at Doncaster and The Border Minstrel public house at Newcastle Racecourse in the grounds of Gosforth Park.
We will only disclose data to entities outside of our Group when obliged to disclose personal data by law, or the disclosure is ‘necessary’ for purposes of national security, taxation and criminal investigation, or we have your consent.
We will only share your personal information with our affiliates and the third party service providers if this is necessary or reasonably required for any of the purposes listed above. Such third party service providers are not entitled to use your information for their own purposes.
Your Data Rights
Under current data protection legislation you have the following rights:
We will delete your data automatically if you have not completed a transaction with us for 6 years.
You can unsubscribe from our marketing channels, or change your communication preferences, at any time. You can also contact us and request that we unsubscribe you.
We will send you information according to the preferences you submitted via our data capture form and our preference centre. If you would like to change these preferences at any point, please email email@example.com or access your preferences and change them.
You have the right to see what personal data we hold about you. To obtain a copy of the personal information we hold about you, please email firstname.lastname@example.org. We will respond to you within 30 days of receiving your request.
We would like to make you aware that we regularly promote our content over social media (Facebook, Twitter, Instagram). These sites have their own privacy policies and terms and conditions, which are separate from our own and your exposure to marketing will be contingent on the preferences you have registered with these sites.
Given that the Internet is a global environment, using it to collect and process personal data necessarily involves the transmission of data on an international basis. This means for instance that data you pass to us may be processed outside the European Economic Area, although the data will always be held securely and in line with the requirements of UK data protection legislation. By communicating electronically with us, you acknowledge and agree to our processing of personal data in this way.
Rewards4Racing is our fantastic rewards and loyalty programme which is free for all our customers to join and use. As a Rewards4Racing member, you will be entitled to earn Rewards4Racing points when you purchase tickets, raceday packages and hospitality packages at any of Arena Racing Company’s 15 racecourses. For more details, please click here.
New Members – when you purchase an advanced ticket (online or by phone) with us, you will earn Rewards4Racing points and we will instruct Rewards4Racing (acting as our data processor) to create you an account with the programme for free using the details (including name, address and email address) that you use on your account with us. Please note that, in order to claim these points, you will need to activate your Rewards4Racing account.
Once you activate your Rewards4Racing account, you will become a member of the Rewards4Racing programme and the information relating to your transaction (including the number of tickets or packages purchased and the total price paid) will be processed by Rewards4Racing for the purposes of applying points to your account. Please look out for our email with a link to activate your Rewards4Racing account and start saving towards your next purchase with us.
Existing Members – as an existing Rewards4Racing member, following an advanced ticket purchase (online or by phone) with us, the information relating to your transaction (including the number of tickets or packages purchased, the total price paid and any Rewards4Racing points redeemed as part of your transaction) will be processed by Rewards4Racing for the purposes of applying points to, or removing points from, your Rewards4Racing account.
How Rewards4Racing will use your information:
To provide member benefits - if you are a customer who is a member of the Rewards4Racing programme, we will share with Rewards4Racing information concerning your transactions with us. The information we share will be used by Rewards4Racing to provide you with member benefits and to operate the Rewards4Racing programme. For more information on how Rewards4Racing will use your information please see its privacy notice, which can be viewed here. Where we share your information in this way, we are not responsible for Rewards4Racing or how it uses your information as a member of the Rewards4Racing programme.
For further details about the Rewards4Racing programme and/or to view Rewards4Racing’s full terms and conditions, please click here.
Should you wish to opt-out of the Rewards4Racing programme, you may do so at any time by contacting Rewards4Racing by email at email@example.com.
As a service provider to us - from time to time, we ask Rewards4Racing to help us look at improvements to the way in which we engage with our customers. This includes making recommendations to help customers save money on their ticket purchases, providing the tools to help us incentivise customers to come to one of our racedays or improving their experience at one of our racecourses.
In providing these services, we may disclose transactional information to Rewards4Racing about our customers (who may not be Rewards4Racing members) so that Rewards4Racing may analyse transactional information, customer purchases and behaviours (and trends) as well as segmenting our customer database. For the purposes of performing these tasks, we continue to control any information shared - Rewards4Racing acts under our instruction and as a data processor only and will not use your personal information for its own purposes.