Online sports betting operator, MansionBet, have today announced their partnership with Arena Racing Company (“ARC”), which will see their brand used exclusively at over 800 greyhound meetings in 2021.
The MansionBet branding will be displayed across all four ARC greyhound tracks, commencing with Newcastle’s meeting this evening on Sky Sports Racing, and continuing throughout 2021 at Newcastle, Sunderland, Perry Bar and Nottingham.
The sportsbook, which has focused heavily on increasing brand awareness through their horse racing sponsorships since 2019, today extends this relationship with ARC even further.
Dana Bocker, Head of Integrated Marketing, commented: “Having invested a lot of resource into radically improving our greyhound offering in 2020, and becoming a contributor to the British Greyhound Racing Fund, the decision to sponsor tracks across the UK is a natural step forward that will allow us to engage with an audience of one of our most popular markets. We look forward to engaging with our customers whilst supporting the sport through our sponsorships.”
David Leyden Dunbar, ARC’s Group Director of Partnerships, said: “We have enjoyed a strong relationship with MansionBet, with their brand seen prominently across a number of our racecourses since 2019 and are delighted to welcome them into our greyhound stadia for the first time. With live greyhound racing broadcast every evening on Sky Sports Racing, including from Newcastle and Nottingham, we hope that it will further enhance their brand recognition with greyhound racing fans.”
Rachel Corden, ARC’s Greyhound Operations Director, added: “We are very grateful to MansionBet for their support of our four stadia and really look forward to seeing their branding broadcast from Newcastle this evening and onwards. Their investment in their own greyhound offering and their support of the sport at this difficult time is much appreciated.”