Arena Racing Company (“ARC”) is delighted to confirm it has secured an agreement that will see daily television broadcast of greyhound racing from ARC and Greyhound Media Group (“GMG”) greyhound stadia.
From Wednesday February 3rd, Sky Sports Racing will add to its existing programming evening racing from a selection of greyhound stadia, offering live HD pictures, seven days a week. The schedule at launch will consist of Nottingham (Monday and Friday), Sheffield (Tuesday and Saturday), Newcastle (Wednesday and Thursday) and Swindon (Sunday).
Sky Sports Racing is available in roughly 14 million homes on the Sky and Virgin Media platforms in UK and Ireland.
Mark Kingston, Director of Media Technology and Production at ARC said, “Sky Sports Racing coverage is great news for greyhound racing. We are delighted to work with the team at At The Races to expand significantly on the amount of live greyhound racing that the channel will broadcast and offer the sport a hugely valuable home for mainstream coverage, seven days a week.
“Swindon coverage last year confirmed that there is a following for high quality Open and Graded greyhound fixtures on Sky Sports Racing. We will revise the schedule over time to ensure that we bring viewers the very best of the greyhound fixtures across all ARC and GMG tracks.”