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ARC JOINS REWARDS4RACING PROGRAMME

Oct 02 2017

Today, ARC is delighted to announce that it has joined Rewards4Racing, the award-winning rewards programme for racegoers.

Rewards4Racing’s 1.2 million members now have the chance to earn Rewards4Racing points when booking tickets and hospitality online with ARC’s 15 racecourses. With over 500 fixtures a year, ARC’s addition to Rewards4Racing means there are now over 850 race meetings a year where points can be collected and spent.

Last year over 170,000 tickets were purchased by Rewards4Racing members when redeeming their points generating over £6 million worth of advanced ticket sales for the programme’s racecourse partners. In addition to spending tens of millions of pounds with Rewards4Racing’s retail partners, members also staked over £1 billion during the year with the company’s three bookmaking partners bet365, Betfred and Coral, gaining points on every bet placed and every purchase made.

ARC Chief Executive, Martin Cruddace, said: “We are delighted ARC’s racecourses have joined Rewards4Racing. The programme works perfectly to reward racegoers and provides us with the chance to welcome them more often throughout the year and thank them for the support they show our racecourses, and the sport as a whole. We look forward to continuing to work with the Rewards4Racing team and their racecourse, betting and retail partners in the years ahead.”

Rewards4Racing Founder and Director, Josh Apiafi, said: “It’s really exciting to have ARC racecourses join the programme. It significantly expands the choice for our members on where they can redeem their points and we now have our first racecourse partners in the north east with Newcastle and Sedgefield. The inclusion of ARC’s 15 courses also brings with it some iconic race meetings for our members to attend such as the William Hill St Leger Festival, the Stobart Rail Northumberland Plate, the Coral Welsh National and the All-Weather Championships. With the addition of ARC racecourses, we are now moving towards our long-held ambition of being the rewards currency for all racegoers in the UK.”