Marston’s Beer Company and Arena Racing Company (“ARC”), the UK’s largest racecourse Group, with 15 racecourses, are delighted to announce a three year beer supply agreement.
The agreement includes beer supply to all racecourses, sponsorship of three feature races and a wide range of exciting events across the group. Key to the agreement will be supply of specifically selected brands to suit each racecourse within the ARC Group. Marston’s will also be headline sponsor of The Wainwright Flying Childers at Doncaster Racecourse, The Marston Pedigree Summer cup at Uttoxeter Racecourse, and The Hobgoblin Brighton Mile at Brighton Racecourse.
Marston’s local brand strategy was a key part of its proposal to supply to the network which stretches from Newcastle to Brighton. Beers from Jennings in the north to Ringwood in the south, along with national brands including Hobgoblin, Wainwright and Pedigree all form part of the new supply agreement.
Paul Riley of Marston’s Free Trade commented: “This is a great supply win for Marston’s. We worked closely with the ARC team finding plenty of common ground in our business goals. Marston’s local brands allow the racecourses to keep local supply close to them. We are also delighted to be welcoming back former customers with whom we had long standing relationships stretching back over 20 years.”
ARC hosts more than 500 race days a year while also being a multi-functional events company with its racecourses putting on outdoor music festivals, family events, Christmas parties and corporate events throughout the year. Every September Doncaster Racecourse hosts the world’s oldest Classic horserace, the St Leger Stakes, which attracts over 60,000 people across the four-day festival.
ARC Director of Operations, Mark Spincer, said: “This is the beginning of an exciting partnership and we are delighted to be working with Marston’s across our racecourses. We are constantly striving to improve the customer experience and we are confident our partnership with Marston’s will help provide a great choice of beverages for every visitor who comes to our racecourses. Marston’s will be leading on a number of different initiatives and offerings, with the full support of the ARC team at each racecourse, as we look ahead to an exhilarating summer of racing.”
At each racecourse the local teams are developing specific activity relevant to their customers and aims to target wider customers groups who visit the racecourses for a huge selection of different activities, from parties and events to outdoor summer festivals, as well as special race meetings such as Ladies Day.
Marston’s beer brands will benefit from high level exposure with the vast amount of TV and online coverage horseracing receives. This is an exciting return for Marston’s to the racing arena as it was a long-standing sponsor of the Marston’s Pedigree Midlands Grand National at Uttoxeter from 1997- 2004.