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May 31 2016

Arena Racing Company (“ARC”) is delighted to announce VIP Premium Vaping & E-Liquids (“VIP”) as its official vaping partner. VIP is one of the UK’s premier providers of electronic cigarettes and related products.

This new partnership will see ‘VIP Vaping Lounges’ at three of ARC’s racecourses - Doncaster, Chepstow and Royal Windsor. Racegoers will have the ability to meet VIP staff and mixologists, who will be able to advise them on vaping and help to create their own bespoke flavour. In addition, the new VIP ‘On The Move Van’, will tour other ARC racecourses over the coming months.

As recently announced by the Royal College of Physicians, vaping has been found to be a safer alternative to traditional smoking, and can be used as an effective aid to quitting. VIP offers a significant range of products and flavours, all of which will be available to ARC racegoers this summer.

ARC Head of Partnerships, David Leyden Dunbar, said “We are excited to partner with VIP to be able to take their range of vaping products to our racegoers. As people are looking for safer and better value alternative to traditional tobacco products, the vaping market has grown significantly in recent years, with VIP very much at the forefront. We acknowledge that these products are very popular with our customers, and are therefore very pleased to be bringing to racegoers across the country.”

Chief Commercial Officer at VIP, Louise Stamper, said “We are delighted to be working with ARC, particularly with the bespoke retail kiosks and vaping lounges at three of the racecourses as well as launching our new VIP On The Move Van.

“Following the announcement from the Royal College of Physicians which confirmed that there is resounding evidence that e-cigarettes are much safer than smoking and aid quitting. We are pleased to be helping the increasing number of people that are switching to vaping to explore the different options and flavours available to them.

“VIP is passionate about setting a standard in the market and our lounges and kiosks at the racecourses have the features to ensure that users enjoy a premium vaping experience. Our mixologists are fully trained to work with race goers to create their perfect flavour – everything from the subtle and sophisticated, to the weird and wonderful!”