Arena Racing Company (“ARC”), the largest racecourse group in the UK, and Vermantia, the leading provider of omni-channel content solutions worldwide, have entered into a landmark agreement for distributing ARC’s premium greyhound racing content from both the UK and Australia.
Under this long term agreement, Vermantia will become the exclusive supplier of ARC’s portfolio of established greyhound content in a wide range of international markets, many of which already receive Vermantia’s betting channels, including most of South and Eastern Europe and Sub-Saharan Africa. Moreover, Vermantia will be ARC’s preferred partner worldwide for producing and delivering bespoke channels to retail operators. The agreement also sets a foundation for the distribution of additional content controlled by ARC as well as virtual content from Vermantia’s suite of more than 25 unique titles.
Vermantia will integrate the content into its CONNECT Platform, comprising live video and racing data from more than 4,500 greyhound racing fixtures from the UK and Australia. This unique portfolio of content provides betting opportunities on at least 120 premium live greyhound races per day, by far the most extensive offering of its kind in Europe. Via CONNECT, Vermantia will provide a fully populated odds service, a seamless integration with any bet acceptance system, and automated scheduling capabilities in the production and delivery of bespoke betting channels.
This agreement will allow bookmakers the opportunity to receive the best live greyhound content via bespoke betting channels and tailor-made services, rather than the one-channel-fits-all practice of the past.
ARC Chief Executive, Martin Cruddace, said: “Our cooperation with Vermantia is a landmark for ARC in line with our strategy for expanding the reach of our proven and valued media rights. In Vermantia, we found both the international retail distribution experience and the enabling content technologies necessary to rapidly and effectively rollout our premium greyhound content to the global markets.”
Vermantia Founder & Chief Executive, Filippos Antonopoulos, said: “We are excited to team up with ARC, a partnership based on our common belief that a comprehensive schedule of premium live greyhound racing delivered with a fully customisable and enabling betting channel can be a real revenue booster for any retail operator. Our combined offering is simply the best of its kind worldwide and we feel really privileged that ARC chose Vermantia as its trusted partner for their international markets.”